When should you recommend Eagle to a customer?

As a Business Central partner, choosing the right apps is just as important as configuring the ERP itself. Recommending the wrong app – or recommending an app at the wrong time – can create friction instead of value. Recommending the right app at the right moment can strengthen your role as a trusted advisor.

So when does Eagle make sense?

This article outlines when you should recommend Eagle to a customer, and why it works best as part of a solution – not as “just another app.”

Eagle is not for every customer – and that’s a good thing. Eagle creates the most value for customers who need structure, clarity, and consistency around how Business Central is used.

If a customer:

• Is very small
• Has extremely simple processes
• Only needs basic ERP functionality

Then Eagle may not be necessary.

But for customers who want to get more value out of Business Central, Eagle becomes a strong addition.

1. When the customer needs structure around processes

A common challenge after go-live is not missing functionality – it’s missing structure. You should recommend Eagle when customers:

• Struggle to follow defined processes
• Rely heavily on individual knowledge
• Lack consistency across teams or departments

Eagle helps bring:

• Clear process structure
• Shared ways of working
• Better alignment between system and business operations

For partners, this reduces support issues and dependency on specific users.

2. When the customer wants faster time to value

Some customers want results quickly – without long change projects or heavy customization. Eagle is a good fit when:

• The customer wants visible improvements early
• You want to reduce project risk
• You want to avoid unnecessary custom development

By using Eagle, partners can:

• Deliver value faster
• Standardize parts of the solution
• Keep projects predictable

This makes Eagle especially useful in new implementations and early optimization phases.

3. When you want to position yourself as a strategic advisor

If the conversation with the customer is shifting from features to outcomes, Eagle fits naturally. Recommend Eagle when:

• The customer asks “How do we work better with BC?”
• There is a need for governance and oversight
• Management wants transparency and control

Eagle supports partners in moving from:

• Technical delivery → business guidance
• One-time projects → long-term partnerships

4. When the customer has grown – and complexity has increased

Growth introduces complexity. Eagle is particularly relevant when customers:

• Are scaling operations
• Have more users, roles, or locations
• Need consistency across teams

Instead of solving growth challenges with custom code, Eagle helps partners deliver structure that scales with the business.

5. When you want a repeatable, scalable partner offering

Eagle doesn’t just benefit customers – it benefits partners. Recommend Eagle when you want to:

• Standardize how you deliver value
• Reduce custom development
• Build repeatable solution packages

Using Eagle consistently across customers allows you to:

• Improve delivery efficiency
• Onboard consultants faster
• Maintain higher quality across projects

When to introduce Eagle in the customer journey

Eagle can be positioned at multiple stages:

• During presales: To frame the solution around structure and outcomes
• During implementation: To support best-practice processes from day one
• After go-live: As a way to optimize and mature usage of Business Central

The key is to introduce Eagle as part of the solution story, not as an add-on. Eagle works best when it’s part of the bigger picture

Eagle is most effective when:

• It complements standard Business Central functionality
• It supports your solution methodology
• It reinforces your role as a trusted advisor

It’s not about selling more apps. It’s about delivering more value – in a structured, scalable way.