Directions EMEA 2025 – A Conference to Remember

For us at SmartApps, it was a few intense, fun, and inspiring days filled with great meetings, new ideas, and fresh insights.

Lots of interest – and great conversations

Our booth had a steady flow of visitors throughout the event, and we had more meaningful conversations than ever before. It’s clear that interest in our apps is growing – both among existing and new partners.

The traditional Swedish dinner was, once again, a highlight that brought people together and sparked exciting discussions about the future.

AI and Agents – for real

AI was the big theme this year, both on stage and on the expo floor. Many visitors asked how far we’ve come with AI in our apps – and expectations are definitely high.

What we take with us is this: AI is no longer about the future – it’s happening now. And we’re ready to help both our customers and partners take the next step.

Our solutions are right on time

Interest in Eagle and our multicompany solutions was strong, confirming that we’re addressing challenges many businesses face today.

For us, that means continuing to share knowledge, support our partners, and develop our apps together with them.

In summary

Directions 2025 in Poznan gave us plenty to reflect on – and even more energy to bring home.

We’re looking forward to a year where AI becomes a real part of everyday business, where collaborations grow stronger, and where we keep doing what we believe in: making business simpler, for real.